Introduction
Crowell & Moring LLP is a leading international law firm with over 600 lawyers spread across offices in the United States, Europe, the Middle East, and Asia. Known for their commitment to innovation and collaboration, Crowell provides comprehensive legal services to clients in a wide array of industries. Their talent acquisition efforts are critical to sustaining their reputation for excellence, and they continually seek innovative solutions to streamline and enhance their recruiting processes.
To delve deeper into the impact of Flo Recruit on Crowell’s recruiting strategies, Christina sat down with Lynn Herron, Director of Legal Talent Acquisition at Crowell & Moring. Lynn shared her insights into her relationship with Flo Recruit and how it has positively shaped her team’s approach to legal recruitment.
Q: How long have you been a part of the Flo Recruit community?
Lynn: I joined the Flo Recruit community in May 2019, after meeting Katherine, Flo Recruit’s CEO, at the NALP Conference in San Diego. Right away, I could see how Flo Recruit would bring immediate value to law student hiring. One of our first events using Flo Recruit was the Rising 2L Reception. Afterward, the Flo team was so keen to gather feedback. Katherine, in particular, was genuinely curious about our experience and even implemented the changes we suggested in a remarkably short time frame. That proactive approach really solidified my trust in Flo Recruit. It was clear they were committed to being a partner, not just selling a product.
Q: What value does being a part of the Flo Recruit community bring to Crowell?
Lynn: The talent acquisition team and our attorneys benefit from real-time market information backed by data. This insight helps us launch initiatives more effectively. Flo Recruit is always on top of market trends and generously shares that knowledge with their customer firms. They also create opportunities for us to contribute to the platform’s evolution. Our team feels heard and motivated to share ideas, which, in turn, fosters innovation. On a broader scale, Flo Recruit’s partnership even helps our team stay engaged and growing in their own careers.
Q: How does being part of the Flo Recruit community bring value to you personally?
Lynn: I’ve connected with people I never would have met otherwise. Sitting on the Flo Recruit Customer Advisory Board has been incredibly rewarding; it’s validating to be seen as an expert. I also feel genuinely supported by the Flo team. If I called anyone at Flo with a challenge, I’d receive immediate empathy and practical solutions. Knowing that the customer service team is just a click away and responds in under a minute is invaluable. Their responsiveness and commitment to problem solving make my job so much easier.
Q: What are some examples of how you rely on Flo Recuit to provide expertise and thought leadership in the legal recruiting industry?
Lynn: I can always count on Flo Recruit for timely information, particularly through their quarterly webinars. The content is consistently relevant and insightful. At conferences, I’ve noticed how Flo’s team is on the ground—meeting people, gathering insights, and sharing valuable information. Flo Recruit goes beyond the platform itself by connecting firms, vendors, and the broader legal recruiting community. That holistic approach is a huge part of their value proposition.
Q: People often say Flo Recruit is more than a software vendor and fosters closeness between legal recruiting professionals in an impactful way. What are your thoughts on that sentiment?
Lynn: I completely agree. The legal recruiting industry has natural touchpoints where professionals come together, but we’re all so busy. Flo Recruit fills a critical gap by creating intentional spaces for connection. Whether it’s through events, learning sessions, or other gatherings, I’ve had the chance to reconnect with peers I hadn’t seen in years. These face-to-face interactions spark innovation and build genuine support networks. When Flo hosts an event, I make it a priority to attend because I know it will be valuable and always worth my time. Flo Recruit aligns perfectly with the relationship-based nature of the legal industry.
Q: Flo Recruit has a top-rated customer success team with response times under 30 seconds. Beyond quickly responding to customers to solve issues, what has your experience been like with the customer success team?
Lynn: The fast response times are amazing, but what really stands out is how deeply the team listens. They don’t just offer instructions; they genuinely want to understand the issue and ensure I understand it too. From there, they provide the best possible solution and often take feedback to improve the product. It’s clear they’re invested in their customers’ success, not just in resolving tickets.
Q: The Product and Engineering teams at Flo Recruit relies heavily on customer feedback to determine what solutions to build. What has your experience been like sharing feedback and wish-list items?
Lynn: I have so many examples of how responsive Flo Recruit has been to our feedback. Back in 2019, when we started using Flo for Events, I requested a feature for checking in candidates. They built it incredibly quickly. I’ve also seen several components of one of the features in their ATS called Candidate Review evolve based on my input. I encourage my team to share opinions directly with Flo because I know they’ll take it seriously and keep us informed of progress. It’s empowering to work with a partner that truly values our feedback.
Conclusion
Flo Recruit has become an indispensable partner for Crowell & Moring. From their unparalleled customer support to their collaborative approach to product development, Flo Recruit consistently demonstrates their commitment to the success of their customers. For Lynn Herron, the partnership has not only enhanced her team’s recruiting efforts, but also fostered personal and professional growth. Crowell’s relationship with Flo Recruit exemplifies the power of collaboration in achieving excellence in legal recruiting.
If your firm is looking to transform its recruiting efforts, reach out to Flo Recruit to learn how our solutions can help.
